In-house Marketing. Outsourced.
Spending time in your business, for your business.
Developing & refining marketing materials to build relationships.
Marketing Project Management | Business Support | Lasting Relationships | Find out more -
Services
Lead Management / eDM & message automation
Marketing Communications Plans
Social Media Management
Digital Advertising & Marketing
Content Writing / Blog Management
Traditional ATL & BTL Advertising
Results Analysis
Business Administration
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Programs & Platforms
Google Analytics, Google Adwords Canva,
Wordpress & Page Builders, WIX, Later, Squarespace.
Mailchimp, Flodesk, Active Pipe, Active Campaign, Pardot
Hub Spot, Aisle Planner
Trello, Monday
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Karen Smailes | About
For me, marketing is about meaningful messaging, delivered at the most relevant time to deepen or change someone’s belief - and then their behavior.
Simple.
The rest of my time I can be found dreaming of a slower coastal life with my fast growing children, bike riding husband, and ‘Digger’ our busy Cocker Spaniel.
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Qualifications
Bachelor of Arts Communication (Advertising & Marketing) - Charles Sturt University, Bathurst, NSW
Diploma in Marketing Communications - Charles Sturt University/ International Advertising Association, Bathurst, NSW
Executive Certificate in Internet Advertising -ADFA and UTS, Sydney, NSW
Brands …
Honey Lane Planning & Events
Bekker Engineers Design Buro - Structural Engineers
Northern Beaches Wealth - Financial Planning
Sydney Marine Brokerage - Boat Sales & Brokerage
Biztech Lawyers - Lawyers
Procure Group - Probity & Procurement Consultants
Heliconia - New Builds, Interiors & Design
A24 Global - Network, connectivity and data control specialist
Experienced. Steadfast
I can be found behind the scenes crunching numbers, scheduling, posting and updating on behalf of some great business owners & brands.
The fundamentals of building brands is universal. Having worked in communications management roles for local & international brands such as Johnson & Johnson, Kelloggs, Kia Motors, Optus, Telstra, Thai Airways, Pfizer, and The Australian Institute of Management the majority of the businesses Wharf Road Marketing works with are service oriented, where relationships are key.
I am passionate about creating meaningful customer experiences & enjoy sharing this journey with the individuals who own these brands, through on-going marketing and business administration efforts.
No set project fees, or retainers.
Simply the hours needed, when needed. In an office or mostly remotely.